The Marketing Communications Manager will be a key addition to the Marketing Communications team, reporting directly to the Director of Marketing Communications. We are seeking candidates with a minimum of five years of experience, and a high level of professionalism and good judgment.
This is a small team where the candidate will have the opportunity to work on high level projects and gain exposure to senior management, board members and key external constituents. This is an exciting time for the organization as we are working on a brand refresh. We have completed the brand research study and are in the process of developing a new communications plan that expands the communications mix through a variety of updated marketing tools and collateral. The Director of Marketing Communications began in January 2016 and the organization never previously had a marketing communications department. The Marketing Communications Manager is also a newly created role.
Writing is a substantial component of this role, and the ideal candidate must be a talented writer, able to tailor communications to a variety of formats and audiences. Strong project management skills with the ability to balance multiple priorities within sometimes tight timeframes is important.
RESPONSIBILITIES: • Research and write articles for the Chronicle of Giving magazine, a biannual publication sent to an audience of more than 40,000 alumni and donors. • Assist Director of Marketing Communications in developing and supporting editorial calendar with a cadence of communications to be determined once the brand research study is completed. This includes developing content for the website, print and digital publications, press materials, blog articles, social media and executive communications. • Assist with new brand rollout including brand management and collateral development. • Work with digital assets and post to website and social media. • Assist development team with event materials such as invitations and booklets, and ensure these meet with brand guidelines. • Manage sponsorships and review collateral for adherence to brand guidelines. • Assist Director of Marketing Communications with news tracking and developing talking points for executive communications and other materials. • Assist Director of Marketing Communications in developing and measuring KPIs to measure performance of marketing communications collateral. • Assist Director of Marketing Communications with budget development and tracking. • Attend and support events managed by the development team. • Develop relationships and attend meetings with communications counterparts across the MCV Campus and the VCU Development and Alumni Relations teams. • Assists with special projects as needed, including some internal communications. • Performs other duties as assigned by Director of Marketing Communications.
QUALIFICATIONS: • Bachelor's degree in business, marketing, communications, English or related field required. • A minimum of five years of relevant experience. • Outstanding business writing skills and ability to change tone as appropriate for different media and audiences. • Ability to quickly absorb information and adjust to changing tasks and priorities. • Willingness to follow directions and support the Director of Marketing Communications. • Knowledge of and experience using AP style. • Good judgment to handle confidential and sensitive information. • Strong project management skills, including experience writing for a publication and/or working with an editorial calendar with an understanding of communications cadence and timelines. • Excellent editing and proofreading skills. • Knowledge of social media, blogs, content management systems and web-based environments. • Experience with Photoshop to perform basic level photo editing a plus. • Ability to work with all levels of management. • Enthusiasm for the mission of the organization and a willingness to adjust to changing priorities and timelines. • Commitment to excellence. • Proficient in Microsoft Office Suite and applicable technology.
ABOUT THE MCV FOUNDATION:
The MCV Foundation was established in 1949 to inspire and steward philanthropy that supports VCU’s five health sciences schools (Allied Health Professions, Dentistry, Medicine, Nursing and Pharmacy), VCU Massey Cancer Center and VCU Medical Center. The Foundation currently manages $500 million in assets to ensure the MCV Campus remains at the forefront of excellence and ...innovation in patient care, research and education.
The MCV Campus is a major urban academic medical center serving Central Virginia and beyond. Through its 1,500 funds, the MCV Foundation provides scholarships, professorships, chairs and research funds to support the life-saving work occurring here every day. These funds allow VCU students, doctors and researchers to be on the cutting edge of healthcare delivery, offering patients the most exciting treatments and medical technology available. To learn more, visit www.MCVFoundation.org.