| As Marketing Manager, Student Outreach and Content Strategy- School of Medicine you will design, develop and execute marketing and communication strategies for student recruitment for WSU's School of Medicine Office of Medical Education enrollment unit. Serve as the marketing content strategist for marketing and recruiting campaigns across various media including digital, print, and video. Assist in the development of programs that will foster a student recruitment culture and manage student ambassadors to support recruitment initiatives. |
Develop marketing content strategies for use in digital, print and video media to support WSU's SOM Office of Medical Education admission key messages and increase awareness through various promotional methodologies.
Create key metrics that will analyze the program's effectiveness to ensure optimal results.
Recruit and manage a SOM Street Squad team of 10+ members to support SOM recruitment initiatives.
Benchmark competitors marketing campaigns and programs to create and deploy competitive strategies for student outreach and marketing initiatives that are inclusive of innovative approaches and best practices.
Keep abreast of current digital media trends, platforms and methodologies that will ensure effectiveness of student outreach initiatives.
Cultivate, collaborate and maintain relationships with the SOM enrollment management team and the Office of Marketing and Communications.
Manage the SOM M.D. marketing and budget.
Develop strategies for showcasing WSU's SOM faculty and facilities to prospective student. Support Second Look Day and other campus recruitment events.
Other related duties as assigned.
Knowledge, Skills and Abilities
MANAGEMENT SKILLS: Ability to set and implement a self-directed agenda. Consensus building skills. Excellent ability to prioritize work assignments to meet deadlines. Demonstrated ability to work effectively with all levels of management in Client organizations throughout the University.
ORGANIZATIONAL LEADERSHIP; Ability to plan and set strategic direction for marketing and communication efforts and the ability to work and lead a variety of people and situations. Need to be able to articulate the mission of Wayne State University to many constituencies.
PLANNING/ORGANIZATIONAL SKILLS: Ability to prioritize and plan work activities and develop strategies to achieve organizational goals, develop realistic action plans
PROBLEM SOLVING SKILLS: Ability to identify and resolve problems, develop alternative approaches and meet challenges with resourcefulness.
CUSTOMER SERVICE SKILLS - Responds to customer needs and practices follow-up to ensure customer needs are met.
COMMUNICATIONS SKILLS - Ability to interact and articulate sensitively with students, faculty, staff, and administrators in a multicultural and diverse community. Excellent written and oral communication skills.
TECHNICAL SKILLS - Ability to manage multiple projects and priorities simultaneously, often under tight deadlines. Must be a self-starter, highly organized, and possess top level business management, interpersonal, presentation and facilitation skills.
COMPUTER SKILLS - Proficient in Microsoft Office and Windows-based computer applications. Ideal candidate will have experience with Google Analytics and WSU's CMS system.
Why Wayne State?
Wayne State University is in the heart of Detroit, a city whose history, culture and economic resurgence make it one of the most fascinating places in the world to live, learn, work and play. As one of the city's largest employers, Wayne State has a nearly 2.5 billion impact in Detroit — a driving force behind the city’s resurgence. We employ the highest caliber of talent and we’re making a measurable impact in our neighborhood and around the world.
We're located in Midtown, the city center and one of the country's fastest growing neighborhoods. Every day, students’ faculty and staff participate in the reinvention of a great American city while enjoying a beautiful campus surrounded by world-class medical centers, museums, cultural institutions, eateries, and sports and entertainment venues. We're increasingly known for our interdisciplinary research in areas such as health sciences and disparities, the environment, entrepreneurship and data analytics, human services and education, manufacturing, language and the arts.
We’ve received the Carnegie Foundation’s highest classifications for research and community engagement, with annual research expenditures of more than $245 million. We’re proud to be Michigan’s most diverse student body and one of the 50 largest public universities in the nation, ranked among the 50 safest campuses in the United States by BestColleges.com. We offer a competitive total compensation package with many perks for our employees and their families. AIM HIGHER and take your career to the next level by exploring a lifetime of opportunities at Wayne State University!
To apply please visit, jobs.wayne.edu posting number 042565