General Responsibilities: The Digital Marketing Analyst will be responsible for mining digital and marketing data, as well as interpreting trends and analytics that help drive constant improvement of our marketing and communications programs. The Digital Marketing Analyst should be an insightful, data-minded individual, who will play a critical role in the organization’s success and ability to achieve ambitious growth goals. This position will serve on project teams to identify and support the results and reporting of NCBA’s Innovation, Nutrition, Stewardship and Issues strategies, which are based on the beef industry’s Long Range Plan.
Specific Responsibilities: • Collaborate across teams and functions to develop and update a competitive consumer marketing analysis dashboard to meet the business objectives of NCBA to ensure the lowest possible cost with the highest impact on reaching consumers. • Responsible for working across teams and departments to collect and deliver Performance Efficiency Metric results on a monthly and quarterly basis. • Assist in the development of a robust digital marketing analytics dashboard for all marketing and communications programs, which can provide clear and actionable insights for program staff. Regularly update dashboard as needed to showcase results and ideally, growth and improvement, over time. • Analyze, interpret and report performance of marketing and communications campaign activities - multi-channel, both online and offline to ensure effective content marketing strategies. • Assist teams with development and monitoring of campaign objectives, as well as developing campaign results reports for team members to understand how we can consistently improve performance of programs. • Assist in building insights-driven marketing and communications campaign strategies. • Effectively articulate key insights and analytical findings to non-technical audiences. • Analyze and interpret trends and make optimization recommendations. • Develop cross-functional working relationships with various internal teams, including media, relationship management and creative. • Oversee analytics tools and trends. • Own the competitor analysis, find intel about competitors and look for ways to increase recognition about beef’s brand compared to the competition. • Create collaterals by analyzing and data mining from various internal data bases, as by engaging and working with relationship management team and internal tracking tools, such as the customer relationship management tool. • Create and maintain reports on the effectiveness of content marketing activities on business impact and provide insights and recommendations for optimization. • Other duties as assigned.
Qualifications: The Digital Marketing Analyst must possess bachelor’s degree or higher in Business, Digital Marketing, Statistics, Communications or a related field. A minimum of 5 years of prior statistical or marketing analytics experience in consumer goods, food and/or agriculture is preferred. The idea candidate will have demonstrated success finding insights and opportunities in large data sets, as well as technical expertise with data models and database design and development. Experience with APIs for data extraction and automation, working with data from major advertising and marketing platforms preferred (Google Analytics, Sizmek, Facebook, etc.) and experience conducting campaign performance analysis and creating performance reports with strong and effective data visualizations is preferred. Strong analytical and critical thinking skills, as well as written and oral skills, are required. Travel is required up to 25%. May require travel and/or work on weekends on occasion.
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "A dynamic and profi...table beef industry, which concentrates resources around a unified plan, consistently meets global consumer needs and increases demand." The NCBA Federation of State Beef Councils Division oversees beef and beef product promotion, research, information and related activities financed by the beef checkoff and similar market development investments. It also functions as the Federation of 45 Qualified State Beef Councils and carries out the duties and responsibilities assigned to the Federation by the Beef Promotion and Research Act and Order. In this way, NCBA coordinates state-national efforts to build demand for beef. The National Cattlemen's Beef Association (NCBA) is the national trade association representing U.S. cattle producers, with more than 28,000 individual members and several industry organization members. Together NCBA represents more than 175,000 cattle producers and feeders. NCBA works to advance the economic, political and social interests of the U.S. cattle business and to be an advocate for the cattle industry's policy positions and economic interests. As family farmers and ranchers, cattlemen have a vested interest in protecting the environment. As responsive producers, they share an interest in meeting the needs of consumers worldwide by providing high-quality, nutritious beef, while setting higher quality and safety standards than those required by the government. As individual entrepreneurs, cattlemen raise livestock in more states than any other commodity, helping sustain a way of life in thousands of rural communities. NCBA works to encourage the humane treatment of farm animals, the wise stewardship of natural resources and the implementation of good husbandry practices.